Consistency Rules…

I could not resist a quick stop off on a recent return trip from the depths of south west London before a I hit the M25.

I wanted to check out a chain of Fish & Chip shops that I can lay claim to discovering possibly some thirty years ago when I was working for that doyen of critics Egon Ronay. I did all seven inspections visits of them in two days!!!

“Superfish” are a chain of Fish & Chip Takeaways with licensed restaurant seating  alongside them. When I discovered them 30 years ago they were ground breaking with their modern clean decor, freshly cooked Fish & Chips served with hot French Bread & Butter. It was the brainchild of owner Michael Rhodes, still at the helm and certainly not your normal greasy spoon.

They were different in the South East for a number of reasons. Firstly they fry in dripping the Yorkshire way. They also trained the shop managers to be the only people to fry the fish to ensure a consistent standard. Staff were also well trained to provide a friendly and smiling service to both takeaway and eat in customers.

I have fond memories of making a round trip of some 70 miles to eat their food with a bunch of Swiss visitors who craved the real deal of Fish & Chips. At that time decent local Fish & Chips to me did not exist but I am glad to say this has been rectified now!

I am glad to report the branch I stopped at in Ewell was still as good as ever if a shade dated in decor it made up for it with the friendly welcome and superlative Cod & Chips. It comes in three sizes, Small, Large or Moby Dick. ( I resisted the latter)

It was crisp light batter and for summer potatoes (New Crop) great crisp chips with fluffy potato innards. The fish was perfectly cooked soft and succulent, piping hot and really hit the spot!

It was good to see that after all these years this chain is still going strong and I do believe they have spurned many an operator including another of my favourites Chez Fred in Westbourne Nr Bournemouth. So I guess if ever you are in the depths of Surrey with hunger pains then head straight to Superfish and tell them the man from Egon Ronay sent you as consistency really does rule!

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